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Editor-in-Chief eMediNexus – Dr KK Aggarwal
Editor-in-Chief eIMANews - Dr Ravi Wankhedkar
12th April 2018
How to handle negative press

Dr KK Aggarwal, Recipient of Padma Shri

No marketing strategy works as best as 'word of mouth' in the health sector, even in this digital age. Patients still rely on recommendations from friends and relatives when choosing a doctor or hospital. While you may enjoy a stellar reputation, negative or unfavorable publicity is to be expected from time to time. It’s not all rosy all the time. However, a negative word of mouth or a negative story in the press can be nightmarish for the doctor and the healthcare establishment as it can destroy their credibility.

This crisis too can be managed…negative press can be dealt with and the damage minimized.... read more

Video Of The Day : Dance and Health
Top News

Nearly one billion people in Africa to be protected against yellow fever by 2026

Nearly one billion people will be vaccinated against yellow fever in 27 high-risk African countries by 2026 with support from WHO, Gavi – the Vaccine Alliance, UNICEF and more than 50 health partners. The commitment is part of the Eliminate Yellow fever Epidemics (EYE) in Africa strategy, which was launched by Dr Tedros Adhanom Ghebreyesus, WHO Director-General, Professor Isaac Folorunso Adewole, Nigeria’s Minister of Health and partners at a regional meeting in Abuja, Nigeria on Tuesday (10 April). ..... read more

Breaking News

Doctor offloaded from Indian flight after complaining of mosquitoes

A passenger aboard an India's IndiGo aircraft in Lucknow had complained of mosquitoes in the cabin, which resulted in him getting offloaded, in the early hours of Monday.
The passenger, Dr Saurabh Rai, who identifies himself as a Bengaluru-based cardiologist, had entered the airplane at around 6:00 am, on a Monday morning and had confronted the crew about the mosquito problem on the flight. As per reports, the crew had asked Dr Rai to quietly take his seat...... read more

Heart doctor is ICMR chief

New Delhi: The Union cabinet has approved the appointment of Balram Bhargava, a senior cardiologist, as the director-general of the Indian Council of Medical Research (ICMR), the government agency that funds and guides health research.
Bhargava, professor of cardiology at the All India Institute of Medical Sciences, New Delhi, is expected to take up the position vacated by Soumya Swaminathan, the former DG-ICMR, who is now with the World Health Organisation as deputy director-general....... read more

Morning Medtalks

Morning Medtalks with Dr KK Aggarwal 11th April 2018

• Humour Medical Slang: cabbage for a heart bypass (coronary artery bypass graft or CABG)
• The New Indian Express: Cutting down on the intake of salt can go a long way in preventing kidney diseases at a young age. Kidney failure is among the top five major causes of death in the country. ..... read more

Practice Updates

First contact lens with light-adaptive technology

The first contact lens to incorporate an additive that automatically darkens the lens when exposed to bright light has been approved by the US Food and Drug Administration (FDA). The Acuvue Oasys Contact Lenses with Transitions Light Intelligent Technology are soft contact lenses.... read more

Survey shows people more likely to choose a daily cup of tea or a pill over exercise

In a survey to assess treatment preferences for high blood pressure, survey respondents were more likely to choose a daily cup of tea or a pill over exercise to "treat" high BP in an imaginary scenario, but many did not think the interventions were worth the benefits... read more

Reading aloud and play can reduce attention problems in children when they start school

Reading aloud and playing together with children can help parents have better control of their behavior, according to a study published online April 9, 2018 in Pediatrics. Children in families participating in the program had fewer .... read more

PCOS associated with mental health problems, says study

Women with polycystic ovary syndrome (PCOS) are prone to mental health disorders, and their children face an increased risk of developing attention deficit hyperactivity disorder (ADHD) and autism spectrum disorder (ASD), ... read more

Dementia risk higher in people with traumatic brain injury

Persons with history of traumatic brain injury had a 24% greater overall risk of developing dementia after accounting for other risk factors. A single severe injury TBI increased the risk by 35%, while a single mild injury or concussion increased the risk by 17% ... read more

Study identifies high risk clinical features of acute aortic dissection

Patients with one or more high-risk clinical features - tearing pain, hypotension, pulse deficit, neurologic deficit, new murmur - should be considered at high risk for acute aortic dissection (AAD), says a study to be published in the April 2018 issue of Academic Emergency Medicine.... read more

eMedi Humor
Medicolegal Corner
eMedi Quiz
1. Pancuronium.
2. Gallamine.
3. Atracurium
4. Vecuronium.
Lifestyle Updates
Inspirational Story 1: Military story: True friend
Inspirational Story 2: Keep Marketing You
Only symptoms of memory loss cannot justify diagnosis of Alzheimer’s
The condition is poorly understood despite significant research
New Delhi, 11th April 2018: Alzheimer's disease needs to be diagnosed using biological clues rather than symptom of memory loss, according to experts. Although this condition affects about 44 million people around the world, it is very poorly understood, with no effective treatments despite billions of dollars spent on research. The need of the hour, therefore, is to raise awareness and educate people.

A new approach has been proposed that would test for Alzheimer’s based on some new biomarkers and the fact that the disease runs on a spectrum that takes root long before symptoms appear, sometimes even for decades. Biomarkers are already widely used in medicine to diagnose people with high blood pressure, diabetes and bone density problems -- and to reduce the likelihood of heart attack, stroke and bone fractures.

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